Rockerbox targets users based on their real time intent. We analyze the recent browsing activity of each user to immediately classify the behavior of their current browsing session. We buy media based on the user behavior that has the greatest likelihood to respond to your ad.
Our technology analyzes information on over 1 million users every 7 seconds to classify the behavior of their session. We use this behavioral information to optimize our media purchasing, ensuring that the user's behavior matches the advertiser's message.
Ron is building Rockerbox to be the leader in Momentum-Marketing. Prior to Rockerbox, Ron lead the Real-Time Product group at AppNexus, spoke at AppNexus’ 2012 Summit and founded AppNexus’ Marketplace-Analytics group. Ron graduated with great distinction from McGill University with a double major in Computer Science and Economics.
As CTO, Rick directs the company's product and technology vision. Most recently, Rick led integrations at AppNexus for companies such as Facebook and Yahoo in addition to being a founding data science engineer in AppNexus’ Marketplace-Analytics group. Rick holds a B.S. in Mathematics and Economics from Harvey Mudd College.